Apple (AAPL) Revenue & Revenue Breakdown

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Apple Revenue Highlights

Latest Revenue (Y)

$391.04B

Latest Revenue (Q)

$95.36B

Main Segment (Y)

iPhone

Main Geography (Y)

Americas Segment

Apple Revenue by Period

Apple Revenue by Year

Date	Revenue	Change
2024-09-28	$391.04B	2.02%
2023-09-30	$383.29B	-2.80%
2022-09-24	$394.33B	7.79%
2021-09-25	$365.82B	33.26%
2020-09-26	$274.51B	5.51%
2019-09-28	$260.17B	-2.04%
2018-09-29	$265.60B	15.86%
2017-09-30	$229.23B	6.30%
2016-09-24	$215.64B	-7.73%
2015-09-26	$233.72B	27.86%
2014-09-27	$182.79B	6.95%
2013-09-28	$170.91B	9.20%
2012-09-29	$156.51B	44.58%
2011-09-24	$108.25B	65.96%
2010-09-25	$65.22B	78.52%
2009-09-26	$36.54B	12.49%
2008-09-27	$32.48B	35.30%
2007-09-29	$24.01B	24.29%
2006-09-30	$19.32B	38.65%
2005-09-24	$13.93B	68.27%
2004-09-25	$8.28B	33.38%
2003-09-27	$6.21B	8.10%
2002-09-28	$5.74B	7.07%
2001-09-29	$5.36B	-32.82%
2000-09-30	$7.98B	30.14%
1999-09-25	$6.13B	3.25%
1998-09-25	$5.94B	-16.10%
1997-09-26	$7.08B	-27.99%
1996-09-27	$9.83B	-11.11%
1995-09-29	$11.06B	-

Apple generated $391.04B in revenue during NA 2024, up 2.02% compared to the previous quarter, and up 150.30% compared to the same period a year ago.

Apple Revenue by Quarter

Date	Revenue	Change
2025-03-29	$95.36B	-23.28%
2024-12-28	$124.30B	30.94%
2024-09-28	$94.93B	10.67%
2024-06-29	$85.78B	-5.48%
2024-03-30	$90.75B	-24.10%
2023-12-30	$119.58B	33.61%
2023-09-30	$89.50B	9.41%
2023-07-01	$81.80B	-13.75%
2023-04-01	$94.84B	-19.05%
2022-12-31	$117.15B	29.96%
2022-09-24	$90.15B	8.66%
2022-06-25	$82.96B	-14.72%
2022-03-26	$97.28B	-21.52%
2021-12-25	$123.94B	48.69%
2021-09-25	$83.36B	2.37%
2021-06-26	$81.43B	-9.10%
2021-03-27	$89.58B	-19.61%
2020-12-26	$111.44B	72.24%
2020-09-26	$64.70B	8.40%
2020-06-27	$59.69B	2.35%
2020-03-28	$58.31B	-36.49%
2019-12-28	$91.82B	43.38%
2019-09-28	$64.04B	19.01%
2019-06-29	$53.81B	-7.25%
2019-03-30	$58.02B	-31.19%
2018-12-29	$84.31B	34.04%
2018-09-29	$62.90B	18.09%
2018-06-30	$53.27B	-12.88%
2018-03-31	$61.14B	-30.76%
2017-12-30	$88.29B	67.92%
2017-09-30	$52.58B	15.79%
2017-06-30	$45.41B	-14.16%
2017-03-31	$52.90B	-32.49%
2016-12-31	$78.35B	67.23%
2016-09-30	$46.85B	10.61%
2016-06-30	$42.36B	-16.22%
2016-03-31	$50.56B	-33.37%
2015-12-31	$75.87B	47.32%
2015-09-30	$51.50B	3.82%
2015-06-30	$49.60B	-14.49%
2015-03-31	$58.01B	-22.24%
2014-12-31	$74.60B	77.10%
2014-09-30	$42.12B	12.53%
2014-06-30	$37.43B	-18.00%
2014-03-31	$45.65B	-20.75%
2013-12-31	$57.59B	53.70%
2013-09-30	$37.47B	6.08%
2013-06-30	$35.32B	-18.99%
2013-03-31	$43.60B	-20.01%
2012-12-31	$54.51B	51.57%
2012-09-30	$35.97B	2.69%
2012-06-30	$35.02B	-10.62%
2012-03-31	$39.19B	-15.43%
2011-12-31	$46.33B	63.89%
2011-09-30	$28.27B	-1.05%
2011-06-30	$28.57B	15.83%
2011-03-31	$24.67B	-7.76%
2010-12-31	$26.74B	31.45%
2010-09-30	$20.34B	29.57%
2010-06-30	$15.70B	16.30%
2010-03-31	$13.50B	-13.93%
2009-12-31	$15.68B	58.90%
2009-09-30	$9.87B	18.39%
2009-06-30	$8.34B	-

Apple generated $95.36B in revenue during Q2 2025, up -23.28% compared to the previous quarter, and up 79.75% compared to the same period a year ago.

Apple Revenue Breakdown

Apple Revenue Breakdown by Product

Annual Revenue by Product

Product/Service	Sep 24	Sep 23	Sep 22	Sep 21	Sep 20
Wearables, Home and Accessories	$37.01B	$39.84B	$41.24B	$38.37B	$30.62B
iPhone	$201.18B	$200.58B	$205.49B	$191.97B	$137.78B
iPad	$26.69B	$28.30B	$29.29B	$31.86B	$23.72B
Mac	$29.98B	$29.36B	$40.18B	$35.19B	$28.62B
Service	$96.17B	$85.20B	$78.13B	$68.42B	$53.77B

Apple's latest annual revenue breakdown by segment (product or service), as of Sep 24: iPhone (51.45%), Service (24.59%), Wearables, Home and Accessories (9.46%), Mac (7.67%), and iPad (6.83%).

Quarterly Revenue by Product

Product/Service	Mar 25	Dec 24	Sep 24	Jun 24	Mar 24	Dec 23	Sep 23	Jul 23	Apr 23	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20	Jun 20
Wearables, Home and Accessories	$7.52B	$11.75B	$9.04B	$8.10B	$7.91B	$11.95B	$9.32B	$8.28B	$8.76B	$13.48B	$9.65B	$8.08B	$8.81B	$14.70B	$8.79B	$8.78B	$7.84B	$12.97B	$7.88B	$6.45B
Mac	$7.95B	$8.99B	$7.74B	$7.01B	$7.45B	$7.78B	$7.61B	$6.84B	$7.17B	$7.74B	$11.51B	$7.38B	$10.44B	$10.85B	$9.18B	$8.23B	$9.10B	$8.68B	$9.03B	$7.08B
iPhone	$46.84B	$69.14B	$46.22B	$39.30B	$45.96B	$69.70B	$43.80B	$39.67B	$51.33B	$65.78B	$42.63B	$40.66B	$50.57B	$71.63B	$38.87B	$39.57B	$47.94B	$65.60B	$26.44B	$26.42B
iPad	$6.40B	$8.09B	$6.95B	$7.16B	$5.56B	$7.02B	$6.44B	$5.79B	$6.67B	$9.40B	$7.17B	$7.22B	$7.65B	$7.25B	$8.25B	$7.37B	$7.81B	$8.44B	$6.80B	$6.58B
Service	$26.64B	$26.34B	$24.97B	$24.21B	$23.87B	$23.12B	$22.31B	$21.21B	$20.91B	$20.77B	$19.19B	$19.60B	$19.82B	$19.52B	$18.28B	$17.49B	$16.90B	$15.76B	$14.55B	$13.16B

Apple's latest quarterly revenue breakdown by segment (product or service), as of Mar 25: iPhone (49.12%), Service (27.94%), Mac (8.34%), Wearables, Home and Accessories (7.89%), and iPad (6.71%).

Apple Revenue Breakdown by Country

Annual Revenue by Country

Country	Sep 24	Sep 23	Sep 22	Sep 21	Sep 20
Greater China Segment	$66.95B	$72.56B	-	-	-
Japan Segment	$25.05B	$24.26B	-	-	-
Americas Segment	$167.04B	$162.56B	-	-	-
Europe Segment	$101.33B	$94.29B	-	-	-
Rest of Asia Pacific Segment	-	$29.61B	-	-	-
Other Countries	-	-	$172.27B	$163.65B	$125.01B
UNITED STATES	-	-	$147.86B	$133.80B	$109.20B
CHINA	-	-	$74.20B	$68.37B	$40.31B

Apple's latest annual revenue breakdown by geography, as of Sep 24: Americas Segment (46.35%), Europe Segment (28.12%), Greater China Segment (18.58%), and Japan Segment (6.95%).

Quarterly Revenue by Country

Country	Mar 25	Dec 24	Sep 24	Jun 24	Mar 24	Dec 23	Sep 23	Jul 23	Apr 23	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20	Jun 20
Greater China Segment	$16.00B	$18.51B	$15.03B	$14.73B	$16.37B	$20.82B	$15.08B	$15.76B	$17.81B	$23.91B	$15.47B	$14.60B	$18.34B	$25.78B	$14.56B	$14.76B	$17.73B	$21.31B	$7.95B	$9.33B
Europe Segment	$24.45B	$33.86B	$24.92B	$21.88B	$24.12B	$30.40B	$22.46B	$20.20B	$23.95B	$27.68B	$22.80B	$19.29B	$23.29B	$29.75B	$20.79B	$18.94B	$22.26B	$27.31B	$16.90B	$14.17B
Japan Segment	$7.30B	$8.99B	$5.93B	$5.10B	$6.26B	$7.77B	$5.50B	$4.82B	$7.18B	$6.75B	$5.70B	$5.45B	$7.72B	$7.11B	$5.99B	$6.46B	$7.74B	$8.29B	$5.02B	$4.97B
Americas Segment	$40.31B	$52.65B	$41.66B	$37.68B	$37.27B	$50.43B	$40.12B	$35.38B	$37.78B	$49.28B	$39.81B	$37.47B	$40.88B	$51.50B	$36.82B	$35.87B	$34.31B	$46.31B	$30.70B	$27.02B
Rest of Asia Pacific Segment	-	-	-	-	$6.72B	$10.16B	$6.33B	$5.63B	$8.12B	$9.54B	$6.37B	$6.15B	$7.04B	$9.81B	$5.19B	$5.39B	$7.54B	$8.22B	$4.13B	$4.20B

Apple's latest quarterly revenue breakdown by geography, as of Mar 25: Americas Segment (45.78%), Europe Segment (27.77%), Greater China Segment (18.17%), and Japan Segment (8.29%).

AAPL Revenue FAQ

What is Apple’s yearly revenue?

Apple's yearly revenue for 2024 was $391.04B, representing an increase of 2.02% compared to 2023. The company's yearly revenue for 2023 was $383.28B, representing a decrease of -2.80% compared to 2022. AAPL's yearly revenue for 2022 was $394.33B, representing an increase of 7.79% compared to 2021.

What is Apple’s quarterly revenue?

Apple's quarterly revenue for Q2 2025 was $95.36B, a -23.28% decrease from the previous quarter (Q1 2025), and a 5.08% increase year-over-year (Q2 2024). The company's quarterly revenue for Q1 2025 was $124.3B, a 30.94% increase from the previous quarter (Q4 2024), and a 3.95% increase year-over-year (Q1 2024). AAPL's quarterly revenue for Q4 2024 was $94.93B, a 10.67% increase from the previous quarter (Q3 2024), and a 6.07% increase year-over-year (Q4 2023).

What is Apple’s revenue growth rate?

Apple's revenue growth rate for the last 3 years (2022-2024) was -0.84%, and for the last 5 years (2020-2024) was 42.45%.

What are Apple’s revenue streams?

Apple's revenue streams in p 24 are Wearables, Home and Accessories, iPhone, iPad, Mac, and Service. Wearables, Home and Accessories generated $37B in revenue, accounting 9.46% of the company's total revenue, down -7.13% year-over-year. iPhone generated $201.18B in revenue, accounting 51.45% of the company's total revenue, up 0.30% year-over-year. iPad generated $26.69B in revenue, accounting 6.83% of the company's total revenue, down -5.67% year-over-year. Mac generated $29.98B in revenue, accounting 7.67% of the company's total revenue, up 2.14% year-over-year. Service generated $96.17B in revenue, accounting 24.59% of the company's total revenue, up 12.87% year-over-year.

What is Apple’s main source of revenue?

For the fiscal year ending Sep 24, the largest source of revenue of Apple was iPhone. This segment made a revenue of $201.18B, representing 51.45% of the company's total revenue.

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