TrueCar (TRUE) Revenue & Revenue Breakdown

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TrueCar Revenue Highlights

Latest Revenue (Y)

$158.71M

Latest Revenue (Q)

$46.54M

Main Segment (Y)

Dealer Revenue

Main Geography (Y)

Colombia

TrueCar Revenue by Period

TrueCar Revenue by Year

Date	Revenue	Change
2023-12-31	$158.71M	-1.74%
2022-12-31	$161.52M	-30.29%
2021-12-31	$231.70M	-16.86%
2020-12-31	$278.68M	-21.25%
2019-12-31	$353.88M	0.09%
2018-12-31	$353.57M	9.41%
2017-12-31	$323.15M	16.45%
2016-12-31	$277.51M	6.80%
2015-12-31	$259.84M	25.74%
2014-12-31	$206.65M	54.26%
2013-12-31	$133.96M	67.68%
2012-12-31	$79.89M	4.66%
2011-12-31	$76.33M	-

TrueCar generated $158.71M in revenue during NA 2023, up -1.74% compared to the previous quarter, and up 44.89% compared to the same period a year ago.

TrueCar Revenue by Quarter

Date	Revenue	Change
2024-09-30	$46.54M	11.36%
2024-06-30	$41.80M	1.81%
2024-03-31	$41.05M	-0.57%
2023-12-31	$41.29M	0.34%
2023-09-30	$41.15M	4.72%
2023-06-30	$39.29M	6.25%
2023-03-31	$36.98M	0.86%
2022-12-31	$36.66M	-6.11%
2022-09-30	$39.05M	-7.62%
2022-06-30	$42.27M	-2.89%
2022-03-31	$43.53M	-5.08%
2021-12-31	$45.86M	-16.56%
2021-09-30	$54.97M	-16.42%
2021-06-30	$65.77M	1.02%
2021-03-31	$65.11M	1.79%
2020-12-31	$63.96M	-17.20%
2020-09-30	$77.25M	23.23%
2020-06-30	$62.69M	-24.95%
2020-03-31	$83.53M	-6.85%
2019-12-31	$89.67M	-0.98%
2019-09-30	$90.56M	2.82%
2019-06-30	$88.08M	2.91%
2019-03-31	$85.58M	-6.03%
2018-12-31	$91.07M	-2.68%
2018-09-30	$93.59M	6.53%
2018-06-30	$87.85M	8.38%
2018-03-31	$81.06M	-2.49%
2017-12-31	$83.13M	0.84%
2017-09-30	$82.44M	0.76%
2017-06-30	$81.82M	8.00%
2017-03-31	$75.76M	2.26%
2016-12-31	$74.08M	-1.41%
2016-09-30	$75.14M	13.12%
2016-06-30	$66.43M	7.38%
2016-03-31	$61.86M	-2.72%
2015-12-31	$63.59M	-12.18%
2015-09-30	$72.41M	10.90%
2015-06-30	$65.29M	11.51%
2015-03-31	$58.55M	5.56%
2014-12-31	$55.47M	-2.26%
2014-09-30	$56.75M	12.38%
2014-06-30	$50.50M	14.95%
2014-03-31	$43.93M	9.43%
2013-12-31	$40.15M	6.92%
2013-09-30	$37.55M	20.25%
2013-06-30	$31.22M	24.68%
2013-03-31	$25.04M	-

TrueCar generated $46.54M in revenue during Q3 2024, up 11.36% compared to the previous quarter, and up 118.45% compared to the same period a year ago.

TrueCar Revenue Breakdown

TrueCar Revenue Breakdown by Product

Annual Revenue by Product

Product/Service	Dec 23	Dec 22	Dec 21	Dec 20	Dec 19
OEM Incentive Revenue	$14.96M	$4.39M	$8.68M	$16.83M	$16.57M
Dealer Revenue	$143.24M	$156.49M	$222.00M	$252.93M	-
Other Revenue	$509.00K	$649.00K	$1.02M	$8.92M	-
Auto Buying Program Revenue	-	-	-	-	$317.96M
Forecasts Consulting And Other Service Offering	-	-	-	-	$19.35M

TrueCar's latest annual revenue breakdown by segment (product or service), as of Dec 23: Dealer Revenue (90.25%), OEM Incentive Revenue (9.42%), and Other Revenue (0.32%).

Quarterly Revenue by Product

Product/Service	Sep 24	Mar 24	Dec 23	Sep 23	Jun 23	Mar 23	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20	Jun 20	Mar 20	Dec 19	Sep 19
OEM Incentive Revenue	$4.38M	$4.86M	$5.47M	$4.94M	$3.51M	$1.04M	$777.00K	$1.19M	$1.40M	$1.03M	$1.38M	$1.74M	$2.77M	$2.80M	$2.72M	$5.82M	$4.77M	$3.52M	$3.84M	$4.38M
Dealer Revenue	$41.96M	$36.05M	$35.69M	$36.07M	$35.65M	$35.83M	$35.77M	$37.72M	$40.70M	$42.29M	$44.31M	$52.97M	$62.67M	$62.06M	-	-	-	-	-	-
Other Revenue	$211.00K	$142.00K	$133.00K	$134.00K	$132.00K	$110.00K	$115.00K	$141.00K	$174.00K	$219.00K	$179.00K	$264.00K	$328.00K	$251.00K	-	-	-	-	-	-
Forecasts Consulting And Other Service Offering	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	$3.20M	$7.87M	$6.21M	$4.92M	$4.90M
Auto Buying Program Revenue	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	$68.23M	$50.05M	$73.80M	$80.90M	$81.27M

TrueCar's latest quarterly revenue breakdown by segment (product or service), as of Sep 24: Dealer Revenue (90.14%), OEM Incentive Revenue (9.40%), and Other Revenue (0.45%).

TrueCar Revenue Breakdown by Country

Annual Revenue by Country

Country	Dec 22	Dec 21	Dec 20	Dec 19	Dec 18
Peru	$942.37B	$1.03T	-	-	-
Colombia	$11.20T	$9.42T	-	-	-
P	-	-	$863.61B	$445.35B	$1.53T
C	-	-	$8.28T	$8.71T	$3.07T
Other Countries	-	-	-	-	$2.60T
G	-	-	-	-	$1.27T

TrueCar's latest annual revenue breakdown by geography, as of Dec 22: Colombia (92.24%), and Peru (7.76%).

Quarterly Revenue by Country

Country	Jun 23	Mar 23	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20	Jun 20	Mar 20	Dec 19	Sep 19	Jun 19	Mar 19	Dec 18	Sep 18
OEM Incentive Revenue	$3.51M	$1.04M	$777.00K	$1.19M	$1.40M	$1.03M	$1.38M	$1.74M	$2.77M	$2.80M	$2.72M	$5.82M	$4.77M	$3.52M	$3.84M	$4.38M	$4.14M	$4.20M	$8.21M	$9.46M
Dealer Revenue	$35.65M	$35.83M	$35.77M	$37.72M	$40.70M	$42.29M	$44.31M	$52.97M	$62.67M	$62.06M	-	-	-	-	-	-	-	-	-	-
Other Revenue	$132.00K	$110.00K	$115.00K	$141.00K	$174.00K	$219.00K	$179.00K	$264.00K	$328.00K	$251.00K	-	-	-	-	-	-	-	-	-	-
Auto Buying Program Revenue	-	-	-	-	-	-	-	-	-	-	-	$68.23M	$50.05M	$73.80M	$80.90M	$81.27M	$78.98M	$76.81M	$77.74M	$79.25M
Forecasts Consulting And Other Service Offering	-	-	-	-	-	-	-	-	-	-	-	$3.20M	$7.87M	$6.21M	$4.92M	$4.90M	$4.96M	$4.57M	$5.13M	$4.88M

TrueCar's latest quarterly revenue breakdown by geography, as of Jun 23: Dealer Revenue (90.74%), OEM Incentive Revenue (8.93%), and Other Revenue (0.34%).

TRUE Revenue FAQ

What is TrueCar’s yearly revenue?

TrueCar's yearly revenue for 2023 was $158.71M, representing a decrease of -1.74% compared to 2022. The company's yearly revenue for 2022 was $161.52M, representing a decrease of -30.29% compared to 2021. TRUE's yearly revenue for 2021 was $231.7M, representing a decrease of -16.86% compared to 2020.

What is TrueCar’s quarterly revenue?

TrueCar's quarterly revenue for Q3 2024 was $46.54M, a 11.36% increase from the previous quarter (Q2 2024), and a 13.12% increase year-over-year (Q3 2023). The company's quarterly revenue for Q2 2024 was $41.8M, a 1.81% increase from the previous quarter (Q1 2024), and a 6.37% increase year-over-year (Q2 2023). TRUE's quarterly revenue for Q1 2024 was $41.05M, a -0.57% decrease from the previous quarter (Q4 2023), and a 11.01% increase year-over-year (Q1 2023).

What is TrueCar’s revenue growth rate?

TrueCar's revenue growth rate for the last 3 years (2021-2023) was -31.50%, and for the last 5 years (2019-2023) was -55.15%.

What are TrueCar’s revenue streams?

TrueCar's revenue streams in c 23 are OEM Incentive Revenue, Dealer Revenue, and Other Revenue. OEM Incentive Revenue generated $14.96M in revenue, accounting 9.42% of the company's total revenue, up 240.73% year-over-year. Dealer Revenue generated $143.24M in revenue, accounting 90.25% of the company's total revenue, down -8.46% year-over-year. Other Revenue generated $509K in revenue, accounting 0.32% of the company's total revenue, down -21.57% year-over-year.

What is TrueCar’s main source of revenue?

For the fiscal year ending Dec 23, the largest source of revenue of TrueCar was Dealer Revenue. This segment made a revenue of $143.24M, representing 90.25% of the company's total revenue.